4 Lessons from Simon Sinek’s “Start with Why”
Have you ever wondered by people and businesses do what they do? Do you ever wonder if organizations know why they do what they do?
Simon Sinek’s “Start with Why” Ted Talk was recorded five years ago but the concepts that he shared are still as relevant today as they were when he was writing his book and delivering his message of starting with Why.
I have the pleasure of working and coaching with entrepreneurs and small business owners. Many of these small business owners are either just starting or have been in business for only a few years. As we talk about their business and what they do, I work with them to think and focus on the why they do what they do.
I am convinced that the message of WHY is more important that the what. Just about all that we consume from physical goods to services is a commodity. I need home repairs or a car or legal advice, there are many reasons to pick one provider over another but often enough, it comes down to price and sometimes the “feeling” I have about the contractor, lawyer or mechanic.
Here are the four lessons that I took away from this great Ted Talk:
- Inspired companies work from the inside out of the Golden Circle. This means that they work from the Why to the How to the What and not the other way around.
- Most companies work from the outside in – it is easier to communicate features and functionality than the WHY.
- Law of Diffusion of Innovation – envision the bell curve and that if you capture just under 20% of the market you should reach a level of viability or acceptance.
- It is critical to get into the 15-18% of market penetration if a company is going to achieve wide levels of acceptance. The 15-18% represent the early adaptors and part of the early majority.
- People do not buy what you do as much as the WHY you do it.
- We follow leaders who inspire not because of their position
Coach’s Wrap Up
One of the important advantages that small business owners or new entrepreneurs have is the ability to bring the WHY forward in their message and culture. Large or established businesses often are too entrenched in their processes or messages to easily find their WHY message or even successfully bring it forward.
What did you take away from this short speech? Are you noticing any businesses searching for their WHY?